Audience Research

The way in which I shall be researching my audience is by using YouGov Profiles to search some bands from my 20 Song Playlist to find similarities in the people that are mentioned and their personality to come up with a perfect target audience.

Stereotypical Fans Of:

The Smiths

• Gender: Male
• Age: 40 - 59
• Politics: Mid Left Wing (Knowing the target audiences political opinion may allow for language in interviews and articles to vary, this will inevitably make the reader more interested and relate to what the magazine is saying, inevitably increasing sales.)
• Region: North West (Again, knowing the region of the target audience may influence how I have my band members speak in a certain accent or dialect.)
• Profession: Education (This will influence how intellectual the articles and semi structured interview questions are.)
• Monthly Spare £: Less Than £125 (Helps me to decide on a price for the magazine, as someone with little spare money would want to buy an incredibly overpriced magazine.)
• Interests: Politics and Culture (Gives me an idea of the sort of thing that my model can be doing to try and attract the target audience.)
• Personality: "I wish I didn't have to go to work every day", "I like to surround myself with a diverse range of cultures and ideas", "Across history, religion has done more bad than good". (All these things affect my magazine, due to the fact that the first statement shows laziness, meaning that although I previously said that it would be wise to have an intellectual magazine, there still have to be little enough that the reader can be bothered to read the magazine. The second statement gives me an idea as to what would be I the magazine in terms of culture. In this case, a wide and eclectic variety of cultures seen and mentioned would be a wise choice.)
• Clothing Brands: Dr. Martens,American Apparel,Adidas (Allows me to decide the sort of clothing my chosen model will wear.)
• Magazines Read: NME (Gives me an idea as to what magazines would be good to take inspiration from.)

Gorillaz

• Gender: Male
• Age: 40 - 59
• Politics: Mid Left Wing
• Region: Central Scotland
• Profession: Research And Development
• Monthly Spare £: Less Than £125
• Interests: Video Games and Science And Technology
• Personality: "There's very little difference between the three main parties", "Across history, religion has done more good than bad", "I like to surround myself with a diverse range of cultures and ideas", "I like to experience new food and cuisines".
• Clothing Brands: French Connection, DC Shoes, Agent Provocateur
• Magazines Read: NME

The 1975

• Gender: Female
• Age: 18 - 24
• Politics: Far Left Wing
• Region: North East
• Profession: Government And Civil Service
• Monthly Spare £: Less Than £125
• Interests: Music And Outdoor Activities
• Personality: "I like to experiment with new recipes", "Fresh food is better than frozen", "I don't look after my health as much as I should", "I have been known to dance around the house while no one is watching"
• Clothing Brands: River Island, New Look, Primark
• Magazines Read: NME

The Cure

• Gender: Male
• Age: 40 - 59
• Politics: Slightly Left Wing
• Region: West Country
• Profession: Media And Publishing
• Monthly Spare £: Less Than £125
• Interests: Music and Culture
• Personality: "Across history, religion has done more bad than good", "I think adverts are just a waste of time", "I wish I didn't have to go to work everyday", "I like to experience new food and cuisines".
• Clothing Brands: Dr. Martens, New Rock, Converse
• Magazines Read: NME

Arcade Fire

• Gender: Male
• Age: 25 - 39
• Politics: Slightly Left Wing
• Region: London
• Profession: Research and Development
• Monthly Spare £: £125 - £499
• Interests: Music and Culture
• Personality: "Across history, religion has done more bad than good", "I like to experience new food and cuisines", "I like to surround myself with a diverse range of cultures and ideas", "I enjoy going to the pub for a drink".
• Clothing Brands: Urban Outfitters, H&M, American Apparel
• Magazines Read:  NME

Something that I can clearly see, is that the audience that the music taste my magazine will be interested in are NME readers, therefore, I am going to see the stereotypical audience for an NME reader as a guideline as to my own target audience:

NME

• Gender: Male
• Age: 18 - 24
• Politics: Far Left Wing
• Region: Central Scotland
• Profession: Media and Publishing
• Monthly Spare £: Less Than £125
• Interests: Video Games and Music
• Personality: "I enjoy going to the pub for a drink", "I like to surround myself with a diverse range of cultures and ideas", "I have imagined myself living on Desert Island Discs", "Listening to music is better than thinking".
• Clothing Brands: Converse, Urban Outfitters, Topshop

To conclude, my target audience will most likely be around the same as those of NME readers, however my target audience will hopefully be those of both the ages of 40 - 59 and 18 - 24 as I believe that although it will be a modern magazine, the content will be for both age ranges.